Even if the goal isn’t to make the brand unappealing by associating it with the homeless, Fitch the Homeless is pretty clearly using homeless individuals as props in a political statement that ultimately has little to do with actually helping them. The stated goal is to get as many homeless people as possible to wear A&F clothing. I don’t see how that’s not treating them as faceless, voiceless pawns in this guy’s game. -schwaloverBasically.






















